Canvas From Bali

Canvas From Bali

Bags and other high-end luxury goods moving towards a better future

Spring Festival, Ms. Gong, a vacation to Indonesia, Bali International Airport duty free shops in her eyes on a price of 390 dollars Gucci (Gucci) handbags. Converted into yuan, which costs about 2,700 yuan female package. Without the slightest hesitation, she said, only buy a.

In fact, at home, Ms. Gong has LV (Louis Vuitton, Louis Vuitton), BURBERRY (Burberry), etc. more than luxury bags. "Why should you buy it?" A reporter asked. "Like the chanting!" Ms. Gong unthinking.

Because I like to buy it, nothing to do with the high prices the lowest, which is thought Ms. Gong. And Ms. Gong is a sort of people? Look: Ms. Gong is a public institution Hankow white-collar, working stability. Her husband is a foreign executives, annual salary of more than 500,000 yuan, with the stock market income, annual income of more than 1 million yuan. Ms. Gong family currently only deposits, stocks and other financial assets reached 10 million yuan, if coupled with real estate, cars, etc. are more.

Dr. Han Bank published data show, Wuhan and surrounding areas, to invest more than 10 million of financial assets, now has more than 6200 people. Ms. Gong is so numerous "cattle" and hold up even in China Wuhan luxury consumer market, "fire of the city."

Luxury is also difficult to "escape convention"

From an economic sense, is a high-end luxury consumer behavior in real terms, there is no praise nor criticize their distinction. From a social sense, is a personal taste and quality of life improved. "Foreign luxury brands generally have more than a hundred years of history, few have five or six years. Overall, the performance of luxury goods is very stable." Wuhan International Plaza, who explained that luxury goods sales are norms, not will be the same as domestic goods, month or even every day discount promotions.

However, because China's Spring Festival and Western Christmas relies on more recent, carried out a number of luxury goods for the Christmas promotion measures may be extended to the Spring Festival. "With the Spring Festival is a traditional shopping season, the supermarkets will be purchased to carry out integral ceremony, VIP service, exclusive promotions initiatives to attract customers for the Spring Festival of the Imports, a luxury or a good season." Industry source said .

Because optimistic New Year season, many luxury goods are difficult to "escape convention": the focus for the Chinese New Year launch promotion, or robbed before the Spring Festival Kaimennake. To a large international brands, for example, the normal progress of work, probably even this year, 45 months later to the Chinese shop. However, in Wuhan, a high-end shopping malls and the efforts of the international brand, grab one week before the Spring Festival opened up.

Chinese Strong Sales in full

Relatively general public, a common feature of luxury "expensive."

Specifically how "precious" from the introduction of the industry glimpsed. With bags as an example, HERMES (Hermes) priced at 50,000 yuan or more generally - is often used in film and television star reached 300,000 yuan; LV (Louis Vuitton), a series of price in yuan, a Pack two or three million normal; Gucci (Gucci) and PRADA (Prada) or less the same price as the main seven or eight thousand dollars; BURBERRY (Burberry) main price to 56 thousand dollars.

One-piece luxury tens of thousands, in the Chinese sales situation? Wuhan, a luxury goods store from the news that the usual monthly sales in the six million -900 million a year. I understand that this performance level is not high, exceeding the level of sales in the Chinese luxury brand is not uncommon.

Sales of luxury goods around the Spring Festival season is specific how prosperous, there is no sales data to businesses willing to publicly support. "Around the Spring Festival month, arrived in two to three months in peacetime." Steeped in luxury circles for many years a marketing expert said.

Wuhan International Plaza, 42 major international famous settled, there are eight of them settled in line luxury brand, is the luxury market in Wuhan, central China and even the leader. Information from the authority of the square that: compared to last year, the Spring Festival this year, sales of luxury goods at least doubled. Men, women, accessories such as a balanced overall performance, while jewelry and other luxury goods was particularly eye-catching.

It is understood that luxury buyers to private entrepreneurs, corporate executives were relatives and young groups such as the main second-generation rich. Where a high proportion of women buyers, up to 80%. Chinese customers in the purchase of luxury goods in the city of Wuhan and surrounding customers generally half and half - around the cities of Wuhan, the strength of consumer clients seems not to be underestimated.

Moving towards a better future

Luxury development in the Mainland on the road map, a number of industry described: first shop in Shanghai, Beijing and Jiangsu and Zhejiang Provinces is and because of Chengdu, Chongqing, Wuhan often "jump" the past.

Wuhan encountered for "unfair" treatment, Wuhan International Plaza to use "misreading" to explain.

Taking a case that the Italian men's brand, the brand into a shopping mall, Wuhan has been in 2078, but sales had been very good, long-term position in the system is in the middle. As the market was not good enough, related to the evaluation of the market in Wuhan is not high enough.

"Poor sales, may not store the original, not enough to display the brand image, it may not top of the properties (stores) and its matching, but also may lack the strength to build our brand." Industry sources, If the past is a luxury development of viable local markets, then much because the market has not been in Wuhan should explore and promote.

In fact, the value of Wuhan has been growing awareness of foreign luxury brands and then, hundreds of which have been or are about to visit the world famous Wuhan market. "In particular, the global financial crisis, the luxury brand into the Wuhan significantly accelerated the pace of domestic market. The underlying reason is: the West into recession, while China's economy is enjoying phenomenal." Stakeholders analysis said.

Luxury goods market has entered Wuhan decade or so, luxury stage of elementary education has been basically completed, currently in the accelerated start-up phase. Luxury market conditions can often reflect a city's economic development, luxury stores tend to be a good development of the city's business card. The luxury development prospects in the Chinese, a number of people in the industry said they saw.
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